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the traditional automobile sales model relies mainly on offline showrooms, exhibitions and advertising, but with the rapid development of digital technology, online sales have gradually become a market trend. saas self-service website building systemit is through this transformation that automobile companies are helped to build online display platforms and enhance their brand image and market influence.
the saas system not only simplifies the website building process, but more importantly, it can flexibly meet different types of needs. for example, a car brand can select a pre-made template through a simple drag-and-drop tool, and then fill and adjust the content according to its own needs to finally generate a unique website. at the same time, the saas system provides rich resources and support services to help users solve various problems encountered during the website building process and continuously optimize website performance and user experience.
in recent years, chinese automakers have demonstrated strong competitiveness in market segments. some leading brands have completed the layout of the mainstream market and are gradually expanding into more segmented areas. byd exhibited in a special pavilion for the first time, bringing byd's passenger car dynasty series, ocean series, yangwang, fangchengbao, and denza brands. chery's chery, xingtu, icar, jietu and other brands made a concentrated appearance, and implemented its strategy of deploying multiple technology routes including fuel, pure electric, and hybrid. xiaopeng motors will also debut in all colors of xiaomi su7 at the chengdu auto show for the first time, which is not only a reflection of the brand promotion strategy, but also asaas self-service website building systemapplication in the automotive industry.
however, not all companies have kept up with the trend, and some traditional joint venture giants have not succeeded in replicating the success of fuel vehicles in the new energy field. for example, volkswagen released two fuel vehicles, passat pro and tuyue new rui, at the chengdu auto show. passat pro combines dji intelligent driving to make up for the shortcomings of fuel vehicles in terms of intelligence, while tuyue new rui lowered its price to attract more consumers.
this phenomenon also reflects that the trend of digital transformation in the automotive industry will become more obvious in the future. saas self-service website building systemit will play a more important role in the future, helping automobile companies achieve online and offline integration, establish an efficient marketing system, and ultimately achieve market competitive advantages.
