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guests such as jia yao and jin mu also shared their experiences. he mentioned that "my way home has wind" incorporates the unique culture of leshan through a micro-drama with cultural tourism themes, attracting more audiences to check in and promoting cultural tourism consumption. jin mu further elaborated that the key to making a good cultural tourism micro-drama is to grasp three characteristics: local characteristics, the characteristics of the work itself, and the characteristics of the micro-drama itself.
jin jin shared the creation experience of iqiyi's "don't panic, great king" from the perspective of "micro-short drama + variety show". he pointed out that innovation is the key to let the audience get a sense of freshness beyond expectations; secondly, it is necessary to follow the logic of drama creation, integrate variety shows as elements into the logic of drama, and finally focus on grasping the current nature of content and topics.
xu yuyu shared the creative concept of youku's "lu xiaozhai's journey of delicious food" from the perspective of the integration of "content + technology". she said that the integration of "content + technology" is a representative work of "micro short drama +", and it is also a witness to the overseas exchange of chinese science and technology and cultural content.
bi yuying shared his experience in cross-border integration of "micro-short drama + ip" from the perspective of content creation. he believes that in the future, china literature will release synergy effects, mobilize the action ecology, realize content-centeredness, and tell more good stories to the audience.
the future of "micro short drama +" is full of infinite possibilities. online micro short dramas will continue to occupy a place in the field of culture and entertainment, and their cross-border integration will also break through the boundaries of creation and burst out with more brilliance.
