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among them, the horizontal screen short play "new year's day" starring xu mengjie embodies this phenomenon. the work is widely recognized for its high data playback volume and artistry, but it also shows the particularity of short play creation.
challenges brought by “not adapting to local conditions”
movie stars need to adapt to the unique creative mode of short dramas. horizontal screen shooting, faster editing rhythm, and professional actors or stars have become new creative directions. however, this change also brings challenges. there is a huge difference between the creative concept of traditional film and television works and the way of creating short dramas.
**transformation to “fine quality”**
industry standards and review systems have also pushed short plays toward high-quality production. new filing regulations require that short plays that have not been reviewed and filed cannot be circulated online, which has further promoted the improvement of the quality of short play creation.
**innovation of professional team**
the addition of a professional team has also brought revolutionary changes to the creation of short plays. they have rich experience in creating online dramas, online movies and micro-movies, and are better able to integrate the storytelling, excellent production and social significance of short plays.
the pursuit of "high traffic" and "fine products"
in the short drama market, the "high-traffic" route and the "high-quality" route coexist, and there is a delicate balance between the two.
future directions
although traffic is still an important factor in film and television works, for those professional film and television people who are "not very involved", creating high-quality products, setting benchmarks, and pioneering are far more important than ranking on the list.
