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it can be seen from the press conference held on the 10th anniversary of jd supermarket that with the changes in the economic environment and the shift in consumer demand, jd supermarket is facing huge challenges. the market demand is weak after the epidemic, the middle class is cautious about consumption, and the rapid development of live e-commerce has also brought new changes to the traditional fast-moving consumer goods industry.
in the face of these challenges, jd supermarket has taken positive actions. at the strategic level, they clearly put forward "supply chain, product strength, quality-price ratio" as the core value concept. through digital technology to optimize the supply chain, directly distribute goods from the place of production, reduce costs and improve efficiency; at the same time, jd supermarket keeps up with market trends, explores consumers' pain points and needs, looks for high-growth niche product tracks, and continuously launches new products to attract consumers, providing consumers with a better shopping experience.
under the concept of "good money drives out bad money", jd supermarket actively implements the low-price strategy, but always maintains the improvement of product quality and service level. it has invested tens of billions of funds to support jd supermarket's tens of billions of agricultural subsidies project and the launch of new products, promoting the overall progress of the industry.
it is understood that jd supermarket's new users increased by 20%, the order volume increased by more than 30%, and the revenue achieved high double-digit growth. despite the fierce competition in the industry, jd supermarket has demonstrated strong survival ability and development potential.
at the same time, there is also a vicious phenomenon of internal circulation. some businesses have even ignored product quality and service level in pursuit of profit maximization, which ultimately leads to market chaos and damages the interests of consumers. this phenomenon will hinder the sustainable and healthy development of china's manufacturing industry. jd supermarket is also actively exploring new development directions to bring real value to consumers and promote the overall progress of the industry.
