한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
h&m's president, mr. si yide, is a russian and an expert who loves chinese culture. he moved to china and is full of curiosity and expectations about chinese culture and market. at the third plenary session of the 20th cpc central committee, he was deeply attracted by the content of "improving the system to promote the deep integration of the real economy and the digital economy", and believed that this would not only help many chinese companies to transform and upgrade, but also provide new opportunities for foreign companies investing in china.
his observations and judgments are not fantasies, but are based on his deep understanding of the needs and behaviors of chinese consumers. si yide believes that chinese consumers prefer fashionable, high-quality and reasonably priced goods, and are full of expectations for the iteration and update of new products. h&m is constantly trying new strategies in the market and actively adapting to these changes.
for example, they rebuilt their flagship store on nanjing east road and used internet platforms such as jd.com to promote their products. with the rapid development of the digital economy, h&m is further integrating online and offline channels to create a more flexible and efficient shopping experience. they have participated in the international import expo for three consecutive years, showcasing cutting-edge fashion designs, supply chain transformation and breakthrough innovations, and continuously promoting the green transformation of the production value chain with chinese suppliers and partners.
si yide believes that the key to foreign investors' confidence in the chinese market lies in china's continuously optimized business environment. in the future, china will further relax market access and strengthen intellectual property protection through reforms, promote continuous improvement of the business environment, and explore the deep integration of the real economy and the digital economy, which will pave the way for innovative growth and common prosperity.
h&m has always maintained a close cooperative relationship with the chinese market, and through the continuous expansion of the digital map and physical store network, it allows customers to seamlessly connect online and offline. they believe that there is huge potential for development in the chinese market and will continue to work hard to become one of the most important fashion brands in china.
