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fund companies' motivations for self-purchase come from two aspects: on the one hand, to attract more investors' funds through self-purchase in order to expand the scale; on the other hand, to replenish the fund scale in time to cope with market fluctuations and stabilize investors' expectations. however, some fund companies have asymmetric information disclosure when promoting self-purchase and redemption, which makes "self-purchase" just a marketing tool and damages investors' trust.
this behavior reflects a marketing strategy of "redeem the old and buy the new", which not only makes it difficult for investors to understand the true situation of the fund company, but may also lead to instability in capital flow and investment environment in the long run.
for example, some fund companies actively purchase their own funds when the market fluctuates in order to attract more investors’ funds. the information disclosed in periodic reports shows that these self-purchase funds are often brought in by redeeming old funds, which makes investors doubt the true situation of the fund companies. this asymmetry of information disclosure leaves room for "redeeming old and buying new", which may also cause investors to fall into trouble and ultimately damage their investment interests.
the long-term impact of this marketing behavior will be to damage investor trust and have a negative impact on the entire fund market. in order to maximize investor interests, fund companies need to establish a clear and transparent communication mechanism between self-purchase and redemption, disclose true information in related transactions, avoid excessive marketing and information bias, and truly achieve sustainable development.
ultimately, fund companies should focus on investors and reshape their reputation in the market through honest operations and continuous improvement, so as to gain real trust and recognition.
