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1. platform construction: establish an independent website that meets the needs of overseas markets, including website design, language translation, payment methods, etc.
2. market research: gain in-depth understanding of the target market's consumer groups, competition landscape and sales channels to develop precise marketing strategies.
3. international operations: familiar with international logistics, tax regulations and international payment methods to ensure the safety and legal compliance of product transportation.
4. quantitative transformation: use search engine optimization (seo), social media promotion, advertising and other means to increase product exposure and conversion rate.
honda's strategic layout focuses on the chinese domestic market, while also actively expanding overseas markets. they will use the technical strength of the chinese motorcycle industry to increase the proportion of parts purchased in china and provide more competitive products for the global market. in addition, honda and local chinese manufacturers jointly developed the honda smartphone interconnection system, which is expected to be introduced in early 2025 and will be gradually applied to medium and large displacement recreational models.
as a world-renowned motorcycle capital, chongqing has a large number of motorcycle complete vehicle manufacturers and parts and components companies with strong production capacity. in the first half of 2024, chongqing exported 2.214 million motorcycles, ranking first in china, which further promoted the development of china's motorcycle industry.
honda will be more closely connected with chongqing's motorcycle industry and expand the global market through localized production and sales networks. with the rapid iteration of domestic brands and the continued growth of the motorcycle market, medium and large displacement models will occupy an important position in the market. honda will continue to leverage its technological advantages to promote the development of the motorcycle industry and actively explore global market opportunities.
