한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
with its keen market insight and strong product strength, ninebot quickly occupied the mainstream market and achieved sales of 1.46 million vehicles in 2023, far exceeding niu electric. although niu electric tried to increase sales through price reduction strategies, it ultimately failed to break through the barriers of competition.
market analysis shows that although niu electric has certain advantages in the high-end market, its product quality problems frequently occur in the core market, which leads to a decline in consumers' trust in the brand, and ultimately affects sales and reputation. these problems also make many consumers question whether niu electric wants to enter the high-end market or try to make steady progress in the traditional market?
in addition, the brand image of niu electric has also been impacted by some of its own problems, especially the frequent safety hazards, which have caused consumers to worry about the brand. on the black cat complaint platform, the number of complaints against niu electric vehicles reached 3,193, mainly focusing on after-sales service, discrepancies between publicity and reality, and discrepancies between vehicles and certificates of conformity.
these problems caused niu electric to lose its original market position and also made it face challenges from competitors. their efforts also proved that even in a fiercely competitive market, if you want to stand out, you need to continue to innovate and break through in order to gain market recognition.
