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in recent years, byd has frequently released new products and actively invested in research and development. its investment in research and development accounts for as much as 202%, far exceeding its net profit in the same period. this is the embodiment of byd's strategy of deepening its "technical fish pond". byd has brought consumers more advanced technology and higher quality products through continuous technological innovation and product upgrades.
from the perspective of "technological equality", byd has played the "three good" trump cards of "good technology + good products + good prices", using its hard power to truly benefit consumers. at the same time, byd also pays more attention to market acceptance and consumer interests in its pricing strategy, and tends to bring new energy vehicles to the market at a more affordable price, which enables more consumers to enjoy advanced new energy technologies at a lower price.
byd's success has also had a huge impact on the chinese auto market. with the popularity of new energy vehicles, the sales of chinese brands have risen rapidly, and their market share has continued to break historical highs. in august, the market share of chinese brand passenger cars reached 63.4%, a record high, breaking the traditional pattern of joint venture monopoly in the chinese auto market.
byd's technological innovation and product upgrades have brought new impetus to the chinese auto market and promoted the vigorous development of the entire auto market. in the future, as china's new energy vehicle market continues to develop, byd will continue to play a leading role and promote the auto market towards a more prosperous, healthy and sustainable future.
