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first of all, multiple factors such as supply and demand, tourism enterprise pricing strategies, and tourists’ psychological expectations jointly affect the actual price of tourism products. due to the special nature of the holiday, some popular destinations may experience a trend of "volume increase and price decrease", with air tickets and hotel prices showing a downward trend. however, some destinations are experiencing “floor prices”, attracting more tourists. ctrip data shows that air ticket prices in xinjiang yili, sichuan panzhihua, xinjiang kashgar and other places have dropped significantly year-on-year, becoming popular destinations for "missing air tickets". at the same time, some destinations are also facing opportunities to "pick up hotel leaks". the average price of hotels in zhejiang yunhe and other places has dropped by 40% year-on-year, becoming an important choice for attracting tourists.
secondly, as tourists’ demand for personalized travel experiences continues to increase, some niche outbound travel destinations may receive attention. countries such as hungary and kenya have attracted more tourists with their unique culture and scenery, and their air ticket bookings have increased by more than three times year-on-year. at the same time, independent travel is still the choice of many people, while office workers prefer small groups, family groups, and self-driving rvs, etc., and pay more attention to privacy and freedom during travel.
finally, the tourism industry is also actively responding to new challenges and actively upgrading. data and analysis from many aspects show that the "national day" holiday tourism market has some original characteristics as well as new phenomena.
no matter which way tourists choose to travel, the tourism industry should make travel strategies based on the six elements of tourism, do brand promotion in advance and improve service quality on the basis of meeting the needs of tourists as much as possible. safety during long holiday travel is always an issue that cannot be ignored. tourist attractions, cultural and museum venues, etc. should strengthen the construction of tourism information platforms to provide tourists with convenient, accurate, and comprehensive tourism information services, including real-time road conditions, attraction introductions, weather forecasts, emergency rescue, etc. , ensuring that tourists enjoy an efficient and considerate service experience. at the same time, a rapid response mechanism is established to conduct timely analysis of tourist feedback and take corresponding improvement measures to continuously improve service quality and tourist satisfaction.
