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amy's rise is inseparable from li jinfeng's strategy. under her eyes, she has reshaped the beauty industry and business models and extended them to various industries such as catering, education, and digital technology. through her "emmy" company, she has formed a huge business empire from physical stores to internet platforms to the financial field.
emmy group has expanded rapidly, attracting countless investors and employees to join it. however, as its business scope expands, emmy group also faces investigations and law enforcement actions from regulatory authorities. in 2023, the shandong securities regulatory bureau issued warning letters to li jinfeng, luo ming, ning luhong and other personnel, indicating that there may be problems with aimee's business model, which also marked that the future direction of aimee group has become more complicated.
"the wisdom of hundreds of millions of people creates billions of wealth; innovation is endless, and wealth is shared." this is the concept written on the official website of emmy group, but the reality shows a different scene.
li jinfeng actually controls 61 companies through employees holding shares or acting as legal persons, and 28 are actually operated. these "aimei" companies involve all walks of life, from catering to education, and even decoration. their relevance and the stakes are amazing. however, amy group failed to successfully go public in the end, which also caused the outside world to question li jinfeng's business strategy.
as time goes by, the fate of emmy group has become more complicated as many events have evolved. after li jinfeng resigned from changyao holdings, his title of "director of a listed company" also disappeared. this may be the final outcome of aimi group.
