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"Challenges and Responses of Oracle's Transformation Plan in Technological Competition"

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As a company with deep roots in the technology field, Oracle has been constantly adapting to market changes and demands. However, today's transformation plan is undoubtedly a major challenge in its development history. Microsoft and Amazon, as industry giants, have strong technical strength and market share in cloud computing, artificial intelligence and other fields. Their existence has posed a huge competitive pressure on Oracle's transformation.

Microsoft has successfully expanded into the cloud computing field with its advantages in operating systems and office software, and has become one of the world's leading cloud service providers. Amazon has built a huge cloud computing ecosystem with its strong foundation in e-commerce and has occupied an important market share. In contrast, Oracle needs to overcome many difficulties in the process of transformation.

First, technological innovation is the key. In cutting-edge technology fields such as cloud computing and artificial intelligence, Oracle needs to increase its R&D investment and improve its own technology level to compete with giants such as Microsoft and Amazon. This requires not only innovation in technical architecture, but also breakthroughs in application scenarios and user experience.

Secondly, market positioning and marketing strategies are also crucial. Oracle needs to clarify its own advantages and characteristics, identify the target market and customer groups, and formulate targeted marketing strategies. At the same time, it is necessary to strengthen cooperation with partners to jointly expand the market and enhance brand influence.

Furthermore, talent cultivation and team building are the guarantee. Competition in the technology industry is ultimately a competition for talent. Oracle needs to attract and cultivate a group of talents with innovative spirit and professional skills to build an efficient R&D and operation team.

In addition, Oracle needs to pay attention to changes in industry development trends and policy environments and adjust its strategic direction in a timely manner. At the same time, it needs to strengthen risk management to avoid major mistakes during the transformation process.

In short, Oracle's transformation plan faces many challenges, but as long as it can seize opportunities, be innovative, and formulate reasonable strategies, it will be able to stand out in the fierce market competition and achieve sustainable development.