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since entering the southeast asian market in 2009, oppo has achieved remarkable success with its unique strategies and technologies, and has quickly become one of the major brands in the region. oppo's "all in folding screen" strategy, which takes small folding models as core products, has achieved great success in the southeast asian market. data shows that in the second quarter of 2023, oppo find n2 flip's market share in indonesia, malaysia, thailand and singapore exceeded 50%, even reaching a high level of 81%.
however, recently, oppo seems to be facing new challenges: small folding models are still insufficient in terms of battery life and performance, and the market growth is weak. in addition, as brands such as xiaomi and huawei continue to enter the high-end market, oppo needs to find new breakthroughs.
the development of self-developed chips has always been considered one of the directions that oppo attaches great importance to. liu zuohu once said, "competition will always exist, and the only way to survive the cycle is to make good products." this sentence implies oppo's determination and confidence, and also indicates that new changes may occur in the future.
however, the development of self-developed chips is not easy and requires a lot of capital investment. oppo needs to find new growth points to maintain its leading position in the highly competitive market. in overseas markets, huawei's success once again reveals the importance of oppo. huawei went through a difficult period, but finally succeeded in breaking through us sanctions with its self-developed chips.
although oppo has not yet gotten out of its predicament, judging from its own development trend, it is still a leader in the domestic mobile phone field and has the opportunity to make new breakthroughs in future competition.
