cross-border e-commerce: from trust to doubt

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but this convenient business model is also accompanied by some controversy. recently, the travel group incident in liu genghong's live broadcast room has sparked widespread discussion, which has also become across-border e-commerceimportant issues worth thinking about in development.

liu genghong-we travel with eyethe case is typicalcross-border e-commercethe live broadcast room used the reputation of the big anchor and the live broadcast room to attract users to buy tour groups, but in the end they encountered a situation where the accommodation did not match, which aroused users' doubts and disputes. the occurrence of the incident also revealedcross-border e-commercevulnerabilities:

• lack of trust: as a well-known anchor, liu genghong is regarded by users as a trustworthy representative, but this incident also highlights that even a platform with a good reputation cannot completely resist market competition and management loopholes.
• service quality deficiencies: the mismatch between the tour group accommodation and thecross-border e-commercethe defects in service quality have disappointed users. even though the official statement acknowledged the existence of the problem, no clear solution was given.

after the incident, many users expressed their dissatisfaction and questioned the operation and management of liu genghong's live broadcast room.

cross-border e-commercechallenges

faced with this dilemma,cross-border e-commerceneed to rethink its development direction.

• enhance line quality: improve the quality of route selection and reservation services to avoid user dissatisfaction due to problems such as accommodation mismatch.
• improve service system: strengthen the improvement of logistics and payment services to provide users with a more convenient transaction experience.
• establishing a standardized system: establish clear rules and processes to protect user rights and maintain the reputation of the platform.

cross-border e-commercethe development of the industry requires continuous exploration of new models and methods to truly achieve the goal of "globalization" commercialization and provide users with a better service experience.