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in 2004, mediatek began to promote mobile phone solutions, and the era of copycat phones followed. from the initial pragmatism to today's "299 yuan", copycat phones have evolved into a new way of life. people longed to own mobile phones but had limited budgets, so they chose cheap and durable copycat phones, which met the actual needs at the time. with the popularity and price decline of smartphones, the market for traditional copycat phones has gradually shrunk. however, sales of low-end phones continue to grow.
in 2019, xiaomi almost occupied the low-end mobile phone market and announced the elimination of copycat phones. but this "dismissal" is not the real end, but a new beginning. the evolution of copycat phones has gone beyond simply being “cheap”. it is no longer just "incompetent", but more like a synonym for some kind of "carpe diem".
today, global smartphone shipments are declining, but the low-end mobile phone market is ushering in new opportunities. people's demand for mobile phones has never stopped, and the low-end mobile phone market has seized this opportunity and developed rapidly. however, copycat phones also followed and became a new choice.
in such an environment, the market for copycat phones has become active again. the increase in the proportion of fake or copycat mobile phones reflects this era of "carpe diem", where people are willing to pay the price to satisfy their needs. they believe that even "copycat" products can meet their needs and bring happiness as long as they are affordable.
behind this, there is a certain humanity hidden, a desire for material things and control over time and life.
