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in the field of short dramas, the popularity of horizontal screen dramas has made users indulge in the refreshing rhythm. the emergence of vertical screen short dramas provides users with richer experiences and interactive methods. many platforms choose to directly use douyin, kuaishou and other platforms to open short drama accounts to enable paid viewing and earn profits. iqiyi lags behind in the field of short dramas, but has chosen a "cutting and bleeding" strategy, promising completely free membership services and allocating more than 70% of its revenue to content producers. this may seem like a ploy to please, but it is actually a choice between "long-term survival" and "rapid development."
the most famous slogan in the internet era, "all products are worth redoing with internet thinking!" has been repeated in reality. the popularity of short dramas has brought new competition models and opportunities. however, this is not just a "robbery", but more like a competition for money. the short drama market continues to expand and is expected to exceed 100 billion in 2027.
as a veteran of "long video", iqiyi's membership business is its main source of income. in recent years, iqiyi has adjusted its membership fees many times, but in the end it was unable to reverse the market situation. what was once "strong" and "top" has become a thing of the past. today, iqiyi needs to redefine its positioning, look back on its past glory, and find new breakthrough points.
perhaps the best way to save iqiyi is to rely on popular products and experiences, rather than simply relying on "hard power." only by breaking away from the traditional model of "long video" and "hard power" and finding new development directions can we truly change our destiny.
