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mazda’s strategic layout in the chinese market
mazda recently announced that it will invest 200 billion yen in china to promote the development of its new energy vehicle industry. this investment will cover r&d, production, sales and other aspects, highlighting its important position and profound strategic planning in the chinese market. judging from the current development trends, the chinese market's growing acceptance and demand for new energy vehicles has brought huge market opportunities to mazda.
changan mazda targets opportunities in china's new energy market
as mazda's authorized joint venture in the chinese market, changan mazda has closely followed mazda's strategic pace and continuously invested resources to promote the popularization and development of new energy vehicles. changan mazda will launch at least one new energy model every year starting from this year, continue to expand its coverage of the sedan and suv market segments, and plans to achieve 90% of sales of new energy models in 2027, with annual production and sales reaching 300,000 vehicles. this goal will enable changan mazda to become the "number one brand" of new energy vehicles in the joint venture and occupy an advantageous position in future market competition.
changan mazda leads pure electric technology innovation
changan mazda debuted its unique "electronic intelligent travel" architecture, which it called the "first joint venture new energy" pure electric technology architecture. this architecture brings two major power modes to the car: "bev super pure electric" and "reev infinite range extension". these modes can not only meet the different needs of different users for battery life, but also bring a more flexible and efficient driving experience.
changan mazda's pure electric models support 600 kilometers of cltc operating conditions, and the extended-range power has achieved a measured endurance of 1,301 kilometers. the qiji battery it is equipped with has 3c ultra-fast charging core and ctp integrated technology, which can charge the battery from 30% to 80% in 15 minutes.
future trends: china’s new energy vehicle market is booming
with the chinese government's continued support and preferential policies for new energy vehicles, and consumers' increasing recognition of new energy vehicles, china's new energy vehicle market will usher in a new stage of explosive growth. mazda's strategic layout in china and changan mazda's active innovation demonstrate their confidence in the future of china's new energy market.
