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recently, the results of a survey on the brand awareness of chinese electric vehicles in the korean market show that byd's influence in the korean market cannot be ignored. the survey results show that korean consumers have a high degree of awareness of byd electric cars, with a brand awareness rate of 31%. next is saic and geely, accounting for 25% and 24% respectively. it is worth mentioning that the survey results show that among consumers who are considering buying electric vehicles, the awareness rate of byd is significantly higher than that of other brands, accounting for 22%. this shows that for korean consumers, byd has become synonymous with chinese electric vehicles, and its influence on the market cannot be underestimated.
however, with the increasingly fierce competition in the korean market, chinese electric vehicle brands still face many challenges. first, the korean market has formed a certain competitive landscape, with hyundai and kia occupying an important position. second, korean consumers' awareness of chinese electric vehicles is still relatively low, and some consumers even said that "there is no brand they know", which also leads to the low attention paid to chinese electric vehicle brands.
but at the same time, the influence of chinese electric vehicle brands in the korean market is gradually expanding. first, with the rapid development of electric vehicles in china, chinese electric vehicle brands have gained a larger market share worldwide and have begun to enter the korean market. secondly, the korean electric vehicle industry is also gradually embracing chinese electric vehicle brands. for example, mercedes-benz recently had an electric vehicle battery fire accident, which further enhanced the importance of chinese electric vehicle brands in the korean market. finally, korean consumers' awareness of chinese electric vehicle brands is constantly increasing. with the continuous improvement of market competition and consumer awareness, the future prospects of chinese electric vehicle brands in the korean market are not optimistic.
