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however, these are not short-term solutions to the problem, but attempts to fundamentally change the industry's development model.
at the same time, the entire chinese stock renovation market is in a quiet stage. data shows that 3.5% of the stock houses in first- and second-tier cities are renovated every year, and there are 385,000 houses in shanghai alone. these data mean that the stock renovation market still has huge potential and room for development.
but this huge potential market also brings new challenges. the continued sluggish consumer demand and changes in government policies have put the entire industry in trouble.
from the demand side, the decrease in consumer demand for home furnishings has directly affected the development of the building materials industry. in order to cope with market changes, some companies have tried to transform and try to find new development directions in the field of "three homes" - home furnishings, home appliances, and home decoration. however, more effective policy support is still needed to truly promote the recovery of the entire industry.
from a policy perspective, government policies are the key to promoting the development of the industry. in terms of stimulating consumption, fiscal and monetary policies need to take positive measures, such as lowering the interest rates on existing mortgage loans and adopting targeted subsidies for new middle-class families. these policies can effectively reverse market expectations and promote consumption recovery.
however, at the same time, the problem of insufficient consumer demand needs to be fundamentally solved. only when the government and enterprises work together can the potential of the entire market be truly released and the sustainable development of the industry be promoted.
