한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
from the perspective of building materials and the "three major" companies, they have set their sights on the existing housing market and started to explore low-cost renovation solutions. many hardware and ceiling companies that only sell single products and offline markets have integrated marketing, and even transformed into the whole-house market. this change has prevented the entire building materials industry from suffering too much in the first half of the year.
the entire industry is currently in an awkward stage of "alternating between new and old demands". the incremental market peak has fallen rapidly, while the short-term demand for stock renovation has been slowly released. data shows that 3.5% of stock houses in first- and second-tier cities are renovated every year, with 385,000 houses in shanghai alone. according to industry estimates, in 2024, the demand for decoration building materials will be about 2.6 trillion yuan, of which the demand for stock renovation building materials is expected to account for 50%. this means that the stock renovation market is a turning point for the entire chinese decoration market.
as early as june 2023, professor wu xiaobo proposed that the key to stimulating consumption is to rekindle the enthusiasm of new middle-class families for consumption upgrades, which requires efforts at the "consumption joints". the so-called joints must meet the market size of 3 trillion yuan, with the stimulation of manufacturing as the core. there are only "three" industries that meet the conditions - home furnishings, home appliances, and home decoration. he also suggested that the central government should arrange 1 trillion yuan of fiscal expenditures as soon as possible to accurately subsidize new middle-class families, and the situation may be resolved.
in the following year, consumers who purchased furniture products began to receive consumption subsidies for home appliances, and now it is finally the turn of building materials and home decoration. for the industries involved, it is late, but it is not too late. it is a good time to receive a good rain. more consumption subsidies are on the way. this round of "old for new" policy is mainly to stimulate equipment replacement, reduce inventory and production capacity, boost consumption and stimulate the economy through subsidies. at the same time, green home appliance upgrades and subsidies for new energy vehicles are trying to promote the transformation of old and new kinetic energy and the upgrading of industrial structure.
however, the entire industry is not just a simple "stock". to break through the difficulties, the government and enterprises need to work together to transform the energy of this round of "old for new" policy into a greater economic driving force.
