한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
this incident is undoubtedly a test for xifeng liquor. some consumers expressed their boycott attitude and questioned the company's internal business model. this kind of public pressure forced xifeng liquor co., ltd. to face it. however, judging from xifeng liquor's operating strategy, they do not seem to be panicking.
in terms of marketing, xifeng liquor has adopted a steady growth strategy, focusing on the provincial market and model market construction. shaanxi, southern and northern markets have received attention. xifeng liquor has actively laid out and started cooperation with yingmin liquor. it is expected to set up 800-1200 terminal stores in shenyang, with annual sales of 20 million yuan.
xifeng liquor's marketing strategy is not limited to these regions. they also try to break through geographical restrictions and explore new market space. for example, the sales volume of sealed xifeng liquor shows that its products have been recognized in shaanxi and have achieved good results. the brand is gradually expanding its market coverage, expanding sales channels to more regions, and focusing on the marketing strategy of "focusing on the deep cultivation of the base market within the province and building a model market outside the province."
however, the market breadth of xifeng liquor is still restricted. as a non-mainstream flavor, fengxiang requires a long time to cultivate, which greatly increases the difficulty of xifeng liquor's nationalization. this may also explain why xifeng liquor has not expanded its market as quickly as other liquors and achieved greater success.
