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As an important part of Japanese cultural output, Japanese anime has attracted many fans around the world with its exquisite pictures, rich plots and unique character settings. However, in recent years, some Japanese anime works have used World War II elements, which has not only attracted the attention of the international community, but also has a subtle connection with cross-border foreign trade.From the perspective of cross-border foreign trade, the cultural connotation and image shaping of products are crucial. The success of Japanese anime in the international market is to a certain extent due to its in-depth exploration and innovative presentation of local culture. However, when it comes to sensitive historical elements such as World War II, its application methods and influences become complex and diverse. Some anime works may try to show Japan's post-war reflection and growth through the adaptation and interpretation of World War II elements, but if handled improperly, it is easy to arouse the disgust and resistance of audiences in other countries, thereby having a negative impact on the foreign trade exports of related products.
On the other hand, the use of World War II elements in Japanese anime to promote soft power also reflects the dual role of cultural communication in cross-border foreign trade. On the one hand, products with unique cultural characteristics can attract consumers' attention and increase the added value and competitiveness of products; on the other hand, if the use of cultural elements causes controversy, it may damage the brand image and lead to the loss of market share. For example, a Japanese anime was criticized in the international market for over-glorifying Japanese characters in World War II, which not only affected the sales of the anime, but also affected the export of peripheral products in the same series.
In cross-border foreign trade, enterprises need to be sensitive to the cultural needs and value orientation of the market, and carefully select and use cultural elements. For the Japanese animation industry, how to give full play to its own cultural advantages on the basis of respecting history and conveying correct values is the key to achieving sustainable development. At the same time, consumers from all countries should also maintain a rational and critical attitude, resist improper cultural communication behaviors, and jointly maintain a healthy and fair cross-border foreign trade environment.
In short, the phenomenon of Japanese anime using World War II elements to promote soft power has brought a lot of thinking to the field of cross-border foreign trade. While pursuing economic interests, we cannot ignore the responsibility and influence of cultural communication. Only on the basis of respecting history and culture can we achieve long-term and stable development of cross-border foreign trade.
