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The League of Legends professional league, especially the exciting match between Ah Shui and Miss Fortune, attracts a large number of viewers. These viewers are not only fans of the game, but also potential consumer groups. Their attention and enthusiasm create unlimited possibilities for related business cooperation.
Take the example of Miss Fortune "breaking through" the bottom lane in the laning phase. Such exciting moments can quickly spread on the Internet and spark heated discussions. The traffic and topic it brings are like a powerful magnet, attracting the attention of many brands. Brands realize that by cooperating with e-sports competitions, they can combine their products with these exciting moments to enhance brand awareness and influence. For example, some sports brands can launch clothing and shoes co-branded with e-sports teams or players, using the charm of e-sports to attract young consumers.
In addition, the live broadcast platform of e-sports competitions is also an important commercial carrier. The platform realizes profits through advertising, membership system and other means. The high ratings of popular competitions undoubtedly bring more business opportunities to the platform. Just like the game in LPL where TES defeated FPX 2-0, it attracted a large number of viewers, and the platform's advertising revenue also increased accordingly.
At the same time, e-sports events have also driven the sales of peripheral products. From team uniforms, player figures, to virtual props in games, they have all become items that fans are keen to buy. The sales of these peripheral products not only bring direct economic income to the e-sports industry, but also further deepen the emotional connection between fans and e-sports.
However, this connection is not one-way. New business forms are also feeding back to the development of the e-sports industry. For example,Cross-border e-commerceProvides more sponsorship resources for e-sports teams.Cross-border e-commerceCooperate with enterprises to obtain financial support for improving training facilities, introducing outstanding athletes, etc.
Cross-border e-commerceCompanies can expand overseas markets by leveraging the influence of e-sports. They can combine their brands with e-sports elements and launch special products for overseas consumers. By spreading e-sports competitions and promoting players, they can attract the attention and purchases of overseas consumers. For example, aCross-border e-commerceCompanies can launch limited edition products featuring a popular contestant and sell them in overseas markets.
in addition,Cross-border e-commerceThe data analysis capabilities of the company can also help the e-sports industry. By analyzing consumer data, e-sports teams can better understand the needs and preferences of fans, thereby developing more targeted marketing strategies and event content.
In short, the e-sports industry and emerging business forms promote each other and develop together. This close connection not only brings economic benefits to both parties, but also injects new vitality into the culture and entertainment industry of the entire society.
