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New Challenges and Responses for Business Development in the Era of Artificial Intelligence

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With the rapid development of artificial intelligence technology, companies are seeking to improve efficiency and competitiveness through intelligent means. However, in this process, the workload of employees has increased significantly. The original simple and repetitive work may have been replaced by machines, but it has been followed by more complex and demanding tasks, which makes employees feel physically and mentally exhausted. This situation also exists in the foreign trade industry.

In the field of foreign trade, enterprises continue to increase their promotion efforts in order to expand the market. They use various channels and means to try to attract more international customers. However, in this process, they also face many challenges. On the one hand, a lot of manpower and resources need to be invested in market research, formulating promotion strategies, and communicating with customers; on the other hand, with the intensification of competition, the promotion effect is not always as ideal as expected.

The application of artificial intelligence technology is supposed to help companies reduce their burden and improve efficiency, but in actual operation, it may bring some unexpected problems. For example, although automated marketing tools can quickly push a large amount of information, they may lack personalization and targeting, resulting in poor results. In order to make up for these shortcomings, employees have to spend more time and energy on optimization and adjustment.

In addition, although AI is powerful in data processing and analysis, it also requires employees to have higher data analysis and interpretation capabilities. This means that employees need to constantly learn and improve their skills to adapt to new job requirements. For some employees, this is undoubtedly a huge pressure.

For foreign trade companies, how to reasonably arrange employees' work and reduce their burden while using artificial intelligence technology is an urgent problem to be solved. First of all, companies need to fully understand employees' work needs and stress sources, and formulate reasonable work plans and task allocations. At the same time, they should strengthen employee training to improve their skill levels and adaptability.

Secondly, in terms of promotion strategy, we cannot rely solely on artificial intelligence technology, but should combine artificial intelligence and experience. Artificial intelligence can better understand customer needs and psychology, so as to develop more targeted and humane promotion plans.

In addition, companies also need to establish good communication mechanisms and feedback channels so that employees can promptly report problems and difficulties to their superiors, and management can promptly adjust strategies and provide support.

In short, in the era of artificial intelligence, foreign trade enterprises must pay attention to the work status and needs of employees, use technology rationally, and give full play to human advantages in order to achieve effective promotion and sustainable development, so as to remain invincible in the fierce market competition.