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this groundbreaking business model is not accidental. it stems from guoquan's keen insight into market changes and its ability to innovate. yang mingchao has set a goal of opening 20,000 stores in the next five years, and the first store of "guoquan yaoyao lingxian" is an important manifestation of its implementation of this strategy. the brand is positioned as a vegetable basket for residents, mainly selling pre-cooked dishes, and is located in farmers' markets, which is closer to consumer demand. liu yichuan said that guoquan hopes to conduct project experiments in markets with high consumer acceptance, which is exactly the "downstream market" they are targeting - farmers' markets.
however, this new attempt also faces huge challenges. e-commerce analyst zhang shule pointed out that this approach needs to overcome cost pressure and management difficulties, and whether it will ultimately succeed depends on guoquan's innovation ability and operational efficiency. he pointed out that the fresh food e-commerce model, covering a two-kilometer living circle, will be more efficient and reduce costs. at the same time, it will also stagger the peak grocery shopping platform and go to farmers' markets and offline fresh food to attract low-frequency e-commerce consumers, but this approach still has huge cost pressure and management difficulties.
"pre-prepared food" is the core of guoquan's innovation and will be an important driving force for its future development. through the acquisition of daixiaji and the newly invested seafood pre-prepared food base, guoquan will further strengthen its supply chain and promote the expansion of the number of stores. at the same time, yang mingchao looked forward to the development in the second half of the year at the performance conference, predicting that 60% of the stores will be located north of the yangtze river. winter is guoquan's peak season, and the company will achieve better performance in the second half of the year.
through diversified sales channels such as online live streaming, community stores, and farmers' markets, guoquan is breaking the limitations of traditional store retail space and exploring new business models to achieve broader market coverage and breakthroughs.
