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lai meisong, founder of zto express, made it clear at the financial report conference: "although the express delivery business volume has maintained a rapid growth, competition remains fierce and the industry as a whole is under great pressure." he emphasized that although price fluctuations in the "grain-producing areas" are still fierce, the bidding space of cost addition and subtraction is close to the bottom line, and the express delivery industry must truly move from high quantity to high quality.
jitu express's stock price continues to fall, and the market is not optimistic. jitu express is trying to tap new growth points and expand its business on non-e-commerce platforms. however, these new attempts cannot completely change the current situation of express delivery companies' price war.
although all companies are working hard to improve efficiency and reduce costs, in the fierce market competition, no one will be the first to give up the low-price strategy. a senior practitioner in the express delivery industry said: "although all companies are shouting that they don't want to fight a "price war", "in fact, they are all working hard to improve efficiency, reduce costs, and gain price advantages."
the "tongda group" faces serious homogeneous competition, and prices are almost linked to market share. whoever has the lowest price will get the most traffic. in this case, who dares to give up the low-price strategy?
zto express's transformation strategy is more cautious, with the goal of achieving a reasonable profit level and maximizing value. yunda express and sto express are also pursuing market share and gaining competitive advantage through low-price strategies. zhao xiaomin said that express delivery business "below cost or at a loss" is no longer within the company's consideration.
ultimately, the express delivery industry needs to find a new balance: efficiency improvement, cost control and high-quality service are the keys to future development. in a highly competitive environment, the pursuit of profit is not the only goal, nor is it the ultimate choice for all companies.
