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however, behind this prosperity, there are many challenges. the business market is shrinking, the conference and exhibition market is shrinking, and high-end hotels are facing a fragile market situation. hotels that rely on business reception, conferences and exhibitions as their main customer base have to face new challenges in the changing economic environment.
but even in a challenging environment, high-end hotels still have unique value and potential. some hotels can still maintain their competitive advantage by optimizing their operating strategies, seizing new consumption trends, and actively responding to market changes; while other hotels are facing transformation and difficulties due to terrain, business model and other reasons.
the exploration of digital operation and the proportion of catering has brought new opportunities to high-end hotels. the investment market is also facing differentiation and oscillation adjustments, and new owners will emerge, bringing new development directions.
however, the high-end hotel market is not simply "eliminated" or "transformed". after experiencing the test of the market, many hotels will usher in new opportunities, regain vitality, and find their own position. this is also a re-examination and rethinking of their own value.
hopefully, these challenges will also bring new choices, new starting points, new opportunities, and a new future.