한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
in the past few years, saic volkswagen has faced the dual challenges of market pressure and its own development bottlenecks. the domestic market share continues to increase, and german brands have a solid share of the high-end market, while saic-volkswagen needs to deal with the cruel reality of market competition. product market performance and brand image have also been challenged. china insurance research institute's passat and tiguan l performed poorly in crash tests, which affected consumers' trust in the brand and even led to a decline in some market shares.
however, as a global enterprise, saic volkswagen has always maintained a positive and optimistic attitude and is committed to finding new development directions. the company's internal emphasis is on the "regular army approach", that is, steadily promoting transformation and upgrading, with products and sales as the core drivers.
saic volkswagen's strategic layout focuses on product innovation and market strategy. in terms of product matrix, the company plans to create a dense product layout with different energy forms, covering the price range of 80,000 to 320,000 yuan. a product will appear in every 10,000 yuan range, which will help them meet the needs of more market segments. at the same time, the company will also focus on a few models in terms of product competitiveness to strengthen its brand advantages.
continuous development in the new energy field is also a key direction for saic volkswagen in the future. in august this year, saic volkswagen delivered 14,000 new energy vehicles, a year-on-year increase of 23.3%, setting a new monthly delivery record for the year. this marks a breakthrough for saic volkswagen in the future new energy field.
in the future, it will take time to verify whether saic-volkswagen can regain its former glory and how it will respond to challenges. but we believe that saic volkswagen’s determination and strategy will lay a solid foundation for its future development.
