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For example, as shown in the film "Forgive the Delivery Guy Who Knocked Over Your Mother?", delivery guys may face various difficulties while delivering food. Running red lights, conflicts with park security guards, etc. These seemingly isolated incidents are actually inextricably linked to the algorithms behind them.
The algorithm largely determines the pace and way of the delivery guys’ work. In order to complete the orders within the specified time, they often have to race against time, sometimes even risking violating traffic regulations. Behind all this are the strict time limits and delivery routes set by the algorithm.
The original intention of the algorithm may be to improve delivery efficiency and optimize user experience, but in actual operation, it may bring tremendous pressure to the delivery boys. This pressure is not only reflected in physical fatigue and potential safety risks, but also puts a burden on them psychologically.
From another perspective, the conflict between the security guards and the delivery boys in the process of maintaining order in the park is not simply a conflict between people. The security guards perform their duties according to regulations, while the delivery boys are eager to complete the delivery tasks. The positions of the two appear more antagonistic under the influence of the algorithm.
So, how did the algorithm have such a profound impact on the food delivery industry? First, through big data analysis and machine learning, the algorithm can accurately predict the demand and delivery time of each order. This theoretically improves delivery efficiency, but it also places extremely high demands on food delivery boys.
Secondly, the reward and punishment mechanism set by the algorithm directly affects the income of the delivery boy. There will be rewards for delivering on time, while there will be fines for overdue delivery. This economic drive forces the delivery boy to desperately catch up with time.
Furthermore, the algorithm’s planning of delivery routes sometimes does not take into account actual traffic conditions and emergencies, which results in the delivery guys encountering various unexpected difficulties during the delivery process, but they are unable to respond flexibly due to the limitations of the algorithm.
The impact of algorithms on the food delivery industry does not exist in isolation; it is also intertwined with other aspects of society. For example, urban traffic planning and management need to adapt to the development of the food delivery industry and provide more convenience and safety. At the same time, society should also pay more attention to the labor rights and professional respect of food delivery boys.
For food delivery platforms, more attention should be paid to the humanized design of algorithms. While pursuing efficiency, full consideration should be given to the working environment and physical and mental health of food delivery boys. By optimizing the algorithm, food delivery boys can be given a certain amount of flexible time to deal with emergencies.
In addition, it is also crucial to strengthen the training and safety education of food delivery boys. Let them understand traffic rules and safety knowledge, and improve their safety awareness and coping ability. At the same time, the platform should also provide the food delivery boys with necessary psychological support and career development planning.
In short, the impact of algorithms on the food delivery industry is complex and far-reaching. We need to examine this phenomenon from a more comprehensive and in-depth perspective, and through the joint efforts of multiple parties, achieve the sustainable development of the food delivery industry and protect the legitimate rights and interests of food delivery drivers and the public interest of society.
