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bmw's marketing strategy this time includes many aspects, including search engine optimization (seo), advertising (sem), social media promotion (smm) and content marketing, etc. these means need to choose appropriate strategies according to specific circumstances to build a strong foreign trade marketing system. this is not just for promotion, but through precise promotion, the company's brand image and product information on the network platform are accurately promoted.
bmw's "return to price war" strategy this time is aimed at attracting more consumers and taking this as an opportunity to expand new sales channels. however, this has also triggered industry thinking about bmw's marketing strategy, especially whether it can really achieve its sales targets.
bmw dealers reported that although the official policy claims that dealers' profitability is subsidized, in reality, they need to meet specific sales targets to achieve the goal. this "double-entendre" model has allowed bmw to once again engage in "price wars" in the market, using preferential policies to attract consumers' attention and purchase behavior.
at the same time, bmw is also facing challenges from new car brands. in recent years, chinese local electric car manufacturers have risen rapidly in the field of electric vehicles, relying on their own advantages to continue to seize market share. this has forced bmw to adopt a price reduction strategy to cope with competitive pressure and try to attract consumers through new marketing strategies.
this year, bmw's sales have declined, and market expectations have also been adjusted accordingly. bmw expects deliveries in fiscal 2024 to decline slightly year-on-year, compared with a previous forecast of a slight increase; the ebit margin is expected to be between 6% and 7%, lower than the previous forecast of 8% to 10%. regarding the decline in sales in the chinese market, bmw believes that in recent years, chinese local electric vehicle manufacturers have risen rapidly in the field of electric vehicles and continue to seize market share by relying on their own advantages.
summarize
bmw's marketing strategy this time is a complex case, which reflects how the automotive industry copes with challenges and finds new growth points in a highly competitive market environment. through precise positioning and precise marketing methods, bmw attempts to achieve sales targets and regain market advantage.
