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as a representative of the old state hotels, suzhou nanyuan hotel has undergone three positioning adjustments. the first time was in 2006, when the reopened nanyuan hotel was positioned as a high-end business hotel; by 2010, with the hosting of the world expo, nanyuan hotel began to transform into a tourist resort market; in 2019, nanyuan hotel was repositioned as a high-end business hotel. it is a lifestyle hotel and has formulated a twelve-hour product plan to allow guests to experience local culture at any time.
guangdong hot spring hotel has also experienced such a change. as a representative of the "winter capital of zhongnanhai", it has witnessed the history of party and state leaders, hosting hundreds of foreign government delegations, and eventually became a garden-style modern hotel integrating government reception, tourism, vacation, leisure and health care and other functions. .
"the biggest challenge in marketization for the state guesthouse, which has experienced droughts and floods, is not its service capabilities, but how to timely adjust its positioning to meet consumer demand through market observation and resource sorting." fan rong said, he led the team to use digital tools to analyze guests issues of greatest concern, and transform according to these foci.
from "old brand" to "new fashion", the state guesthouse is embracing the new era. they are trying to break away from traditional models and try new ways of doing business. for example, guangdong hot spring hotel cooperates with nanjing jinling hotel, hangzhou west lake state guesthouse, and guangdong building to host jiangsu, zhejiang, and guangdong cuisine gathering seasons to showcase diversified service content.
however, the state guesthouse still faces challenges on the road to transformation and upgrading. for example, how to balance traditional culture and market demand? how to improve service quality and create a unique experience? these questions require continuous exploration and practice by the state guesthouse to obtain final answers.
