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First, from the perspective of market expansion, going overseas is like opening up new territory. While Yuanfudao's music education focuses on the domestic market, many companies' overseas strategies are global. Both require in-depth understanding and precise positioning of the target market. Overseas companies need to study the culture and educational needs of different countries, just like Yuanfudao designs music courses based on the characteristics of domestic children.
Secondly, in terms of brand building, overseas companies strive to shape an international image and enhance brand awareness and reputation. Yuanfudao builds a good reputation through high-quality music courses. Both understand that the value of a brand lies in whether it can win the trust and love of consumers.
Furthermore, resource integration is also key. Overseas companies need to integrate global resources, including talent, technology, and capital. When providing music education, Yuanfudao also needs to integrate various music education resources to create better learning conditions for children.
Finally, innovation is crucial. To stand out in the fiercely competitive international market, companies going overseas must continuously innovate their products and services. Yuanfudao’s music courses also need to continue to innovate to meet the increasingly diverse needs of children.
In short, although Yuanfudao’s music education and the company’s overseas business seem to be in different fields, they have similar concepts and strategies in market expansion, brand building, resource integration and innovation.
