한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
from the perspective of great wall's globalization strategy, brand power is the key. as the soul of the great wall brand, wei jianjun constantly strives to maintain the brand image and actively seeks new development directions. he not only released the great wall brand motorcycle by live broadcasting to try driving the intelligent driving system, but also frequently appeared in the public eye to convey the brand concept. these actions are not accidental, but reflect great wall's determination and confidence in future development.
however, brand power is only the foundation, and deeper exploration is needed in products and markets. the success of great wall motors lies in its firm investment in products and precise market positioning. they have formed a diversified market strategy through product combinations targeting different regions and specific target groups. for example, weipai alpine mpv was exported to dubai, ora good cat was launched in chile, and great wall pickup shanhaipao landed in australia and mexico. these measures reflect great wall's precise grasp of market segmentation and globalization strategy.
however, from the perspective of great wall's overall development, there are still some challenges to overcome. for example, how to balance profit margins and sales growth? how to balance local market demand in the globalization strategy? how to ensure that the brand image continues to improve and attract more consumers?
looking ahead:
great wall motors is facing huge opportunities and challenges. in the face of fierce competition in the international market, only through product strength, market strategy and brand building can we achieve real breakthroughs. at the same time, we must also focus on internal management and cultural construction, continuously improve the company mechanism, and cultivate excellent leadership and talents, so that great wall motors can truly "survive" and achieve success globally.
