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lynk & co z10, as a "cost-effective" "star" of geely group, has experienced a period of "downturn". despite its strong brand and technical strength, it seems difficult to find its own position in the face of the rise of mona m03, and is in an awkward position in the market competition. even the first pure electric model has difficulty keeping up with the pace of mona m03 in sales performance. this can't help but make people think of how fierce the competition is within the geely group?
however, the official data released by the lynk & co brand in august 2024 showed that its new energy vehicle sales accounted for more than 74% of the total sales. and zeekr's "cost-effectiveness" advantage also allows it to occupy a certain share in the market. this also reflects the overall strategic arrangement of geely group, which regards high-end plug-in hybrid as the sales focus of the lynk & co brand, which is also revealed by lin jie in a media interview.
however, lynk & co still insists on developing pure electric models and will launch a compact pure electric suv this year. this new car will debut in europe next month and will be launched in china first, which reflects lynk & co's firm determination for the future new energy market. this has once again aroused people's attention to the internal competition of geely group.
in the market competition, balancing the target customers of internal brands is the top priority of geely group. how to make lynk & co's pure electric models become the real market mainstream? how to make the second model go on the volume route and compete with other brands? all of this will test geely group's strategy and execution capabilities.
with the development of technology and the continuous changes in the market, the automotive industry will usher in new opportunities. i believe that xiaopeng mona m03 will continue to maintain its "cost-effective" advantage and occupy a larger share in future market competition.
