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from "fly legs" to "meat", the rise of satellite stores
in the past, the food delivery business was considered to have low profits, fierce competition, and even regarded as "fly legs". however, with the change of consumption habits and the redefinition of dining experience, the market has begun to see new opportunities for the growth potential of the food delivery business.
the "satellite store" model launched by meituan is a typical example of this transformation and upgrading. through the site selection services and menu transformation services provided by the platform, restaurants can use the power of the platform to quickly open takeaway stores, which greatly simplifies the store operation process, reduces costs, and also brings new business opportunities.
advantages and challenges of “satellite stores”
the advantages of satellite stores are low cost, short payback period, significant brand effect, and high density of store opening. many catering brands have begun to adopt this model. xibei, waipojia, green tea, etc. have opened satellite stores and achieved good results. data shows that the cost of satellite stores is lower than that of dine-in stores, rent and decoration costs are reduced by 60%, exposure is increased by 30%, order conversion rate is increased by 5 percentage points, single store orders are 1.74 times the number of new store orders in the same period, and the average profit margin reaches 14.8%.
however, satellite stores also face challenges. first, the operating model of satellite stores is different from that of traditional dine-in stores, and the management model and process need to be adjusted. merchants need to make decisions from offline business management to online operation management. secondly, the stability of the supply chain is also a key issue that needs to be solved urgently. satellite stores need to ensure that clean vegetables arrive at the store and have a standardized production process, which requires very high quality control.
future development trends and industry consensus
the catering industry is in an iterative period, with changes in consumer groups and consumption patterns, and new business models are gradually emerging. the success of "satellite stores" has proved the feasibility of this model, which has the advantages of reducing costs and improving efficiency, and also provides a new growth point for catering brands.
although challenges still exist, as the market continues to develop, satellite stores will continue to play an important role and contribute to the development of the catering industry. many businesses have begun to realize the potential of the takeaway business and regard "satellite stores" as a key direction for future development.
conclusion
from new models to new opportunities, the catering industry is undergoing profound changes. the success of the "satellite store" model also proves that while the catering industry is constantly exploring new business models and development methods, it must also grasp the trends of the times and adapt to market changes in order to better cope with challenges.
