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the launch of ledao l60 is undoubtedly a step for nio's second brand to achieve market success. as nio's second brand, ledao has a unique position in the domestic new energy vehicle market. it is positioned as a 200,000-level family pure electric sedan. it adopts the full-domain 900v high-voltage architecture, nt.coconut ledao intelligent system and other research and development results. the national coverage rate of high-speed city fast pilot assistance noa is 99.99%; the full-scene pilot assistance noa can cover 2700+ county-level administrative districts. and its pricing strategy has also been highly recognized by the industry. public information shows that ledao l60 is positioned as a 200,000-level family pure electric sedan. it is equipped with the full-domain 900v high-voltage architecture, nt.coconut ledao intelligent system and other research and development results. the national coverage rate of high-speed city fast pilot assistance noa is 99.99%; the full-scene pilot assistance noa can cover 2700+ county-level administrative districts.
the pricing strategy of l60 is one of the keys to its success. according to reports, the new car has a standard range of 60kwh and a price of 206,900 yuan; the long range of 85kwh is priced at 235,900 yuan. with the baas battery rental service, the price is as low as 149,900 yuan. li bin said that according to the current pricing, ledao l60 still has gross profit, and the company will not set a price below gross profit.
industry analysts believe that the explosion of orders for ledao l60 is also due to its rich product configuration and high cost-effective pricing. with weilai's mature supply chain system and accumulated r&d results in the early stage, ledao l60 is able to provide competitiveness beyond market expectations in terms of price, attracting a large number of users.
at present, the battery rental method of ledao l60 is becoming the new favorite in the industry. nio pioneered the "car-battery separation" car purchase method and extended this model to the ledao brand level, which enables more users to enjoy a more convenient electric travel experience. li bin said that the price of renting a battery is equivalent to the price of a tank of oil per month, but the car experience is completely different. the company hopes that ledao l60 will become an important challenger to traditional joint venture medium-sized suv oil vehicles, so that these oil vehicle users can experience the upgraded experience brought by smart electric vehicles as soon as possible.
the launch of "ledao l60" undoubtedly brings market opportunities to nio's second brand. as market competition intensifies, ledao's road to success will face more challenges.
